Superheroes come in many different forms. This is the story about one woman’s quest to save her family’s retail chain.
“We’re going to have to file for bankruptcy and I may have to cut some jobs,” Lisa told her staff.
“But we invented the frozen apple. We’ve served the world. What happened?” Lori asked, gaining the group’s attention.
This brought tears to Lisa’s eyes as she roamed the empty store with few customers. She had flashbacks of her entire bloodline and how they gave everything to keep their stores open to serve the world.
“I have to fight,” she said taking her father’s frozen apple out of the main vault. She kindly placed it in front of the store and gave up her pay to save what was now a global brand. She told every executive of the company that they would have to surrender their pay to save the company and they did.
Many of them took positions inside of what stores were left and some even lived inside of them to save money, they went back to old school marketing plans. The brand literally took everything they had and invested in the communities that they served. Once word got out, Lisa couldn’t believe how quickly her stores had rebounded and as many other store chains went under in struggling economic times, the Frozen Apple stood strong by not only saving their brand but also saving their communities. Lisa’s company sacrificed for the people they served and the people they served sacrificed for them. The retail chain made an amazing comeback and avoided bankruptcy. The frozen apple became more than just a store it was now a story.
The End.
Lisa & the Frozen Apple.
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