5 Media terms that deal with your cost:

Every occupation has terms. The media has a language of its own that is used to explain the purpose of an action or object. Here are five terms that deal with cost:

1. Ad Allowable- this terms explains the amount you can spend within your budget.
2. Back-end sales- a transaction made in regards to an infomercial.
3. Cost of Goods- The total cost of the process.
4. Cost per lead- The cost involved with questions about a product an example would be: if someone calls wanting to know more about your product. That phone call is considered a lead.  
5. Cost per order- the total cost to generate one order.

For more media terms visit:
http://www.lincolnmedia.com/resources/glossary-of-media-terms