- Ad Allowable- this terms explains the amount you can spend within your budget.
- Back-end sales- a transaction made in regards to an infomercial.
- Cost of Goods- The total cost of the process.
- Cost per lead- The cost involved with questions about a product an example would be: if someone calls wanting to know more about your product. That phone call is considered a lead.
- Cost per order- the total cost to generate one order.