What is a Disclaimer and why is it used:

In media there are guidelines and responsibilities that can distract or eliminate the actual mission of a station or media outlet. This happens through verbal  or visual content. Visual and verbal content or dialogue, sometimes invokes people to believe that these are the views of the station or media outlet. When this occurs, you often will hear a disclaimer at the beginning of a show or program contracted with a station or media outlet. Disclaimers help with legal issues and other things involving mutual agreements between three parties. To sum up the matter; a disclaimer takes on agreements between: the personality, the listener, and the outlet. The viewer can agree to watch or listen, the personality delivers the content, and the outlet is the venue for all to benefit.